How to Refine Your Local SEO Strategy

There was a time, not long ago, when business owners believed that there was no real need to create virtual counterparts to their real-world operations. In other words, they thought they could get by without a website. This is no longer the case. Savvy business owners see all that the online arena has to offer and understand that a failure to operate in cyberspace gives competitors a decided advantage. Of course, the next step is to optimize online efforts in order to increase visibility, traffic, and sales. There’s certainly a learning curve, but the results are well worth the effort. And once you’ve come this far, your next step is to turn your focus back toward home. Expanding online can definitely be exciting, but don’t forget that a lot of your business still resides in your own backyard. And refining your local SEO strategy can help you to attract local customers and maintain relationships.

A good place to start when it comes to encouraging local patronage via your online efforts is to list with directories. Sites like Yelp, Google My Business, and Yellow Pages are designed to help users find the goods and services they seek, including your business. And the good news is that there is probably already a listing for you. Unfortunately, it’s not like the old days when having your phone number and address listed in the phone book was good enough. Now you have to claim your online listings to ensure that they are populated by the correct information. You can also use these forums to check comments and complaints and respond to reviews. This will help you to open the channels of communication and make sure that customers are satisfied. And once you have listings set up you can encourage current customers to post positive reviews, potentially increasing interest in your business, and ultimately, sales.

Another thing to think about is link-building, and this is something you need to approach with care these days. Google has made it pretty clear that they find link-building schemes abhorrent. And yet, links remain one of the best ways to increase both visibility and page rank. What you need to do is upgrade to high-quality links if you want to appease search bots and grow your virtual status. In terms of local SEO efforts, scout other local businesses that are already in good standing with search engines (i.e. highly ranked), that push relevant and authoritative content, and that have an excellent online reputation. If you can get these businesses to post your links, you should reap the rewards.

Still, links aren’t enough. If you want the best chances of success when it comes to local SEO you need to create quality content yourself. And a good avenue to explore is localized content that caters to the audience in your geographic region. You can appeal to local consumers, as well as geotag content with appropriate meta tags in order to better work your SEO magic. There is no shortage of SEO tips designed to help you increase traffic and sales, but if you want to refine your local strategy, you need to think about how to best target your regional demographic through your online efforts.

Related posts:

  1. 5 Effective Local SEO Techniques for Your Small Business Website
  2. How to Increase Your Online Visibility With SEO
  3. 5 Ways to Increase Traffic to Your WordPress E-Commerce Website
  4. How to Create a Digital Marketing Plan for Your Startup
  5. Managing a PPC Campaign: 5 Things Every Business Should Know
Both comments and pings are currently closed.

Comments are closed.