5 Smart Logo Design Tips for Startups

When you think of businesses like McDonald’s, Starbucks, and Target, what are one of the first things that come to your mind? If you happen to say their logos, then the company did an awesome job designing theirs.

Because logos are heavily-relied upon when it comes to establishing a brand, marketing, and merchandising, if you have a startup business that you are getting off the ground, it’s important that you design a great logo, too.

If you would like a few ideas on how to come up with a logo that is attractive and memorable, check out the following five tips:

Go with something simple. One mistake that some people make is trying to have so much in a logo that it ends up looking messy and busy more than anything else. Remember that a logo is simply a symbol for your business. Not only that, but it needs to be something that translates well when you’re ready to print it onto some merchandise. So, as you’re in the process of thinking about what you want your logo to be, make sure to keep it simple.

Think outside of the box. Just because it needs to be simple, that doesn’t mean that it has to be boring. In fact, the more unique it is, the better. Out of all of the logos that have already been discussed, one thing that they have in common is that they are memorable and they have brand recognition. Being that there are literally thousands of different logos in the universe already, it’s important to think outside of the box before settling on something specific.

Be color-specific. When you’re purchasing an article of clothing or jewelry, you may choose a particular color simply because it is your favorite. But when you’re thinking about what hues to use for your logo, psychology should definitely come into play. That’s because it’s been proven that different colors evoke different kinds of feeling. This is wise to keep in mind when you’re trying to attract customers through your marketing tactics. To read more about the psychology of color as it directly relates to marketing and branding, visit HelpScout.net and put “psychology of color in marketing and branding” in the search field.

Consider custom type. If you know someone who works for a printing company like Clash Graphics and you were to ask them for a couple of tips on how to create a logo, one thing that they might mention is going with a custom type. Although you could easily pull a font from your computer, a lot of those lack creativity. A custom font can make all the difference in the world when it comes to the look of your logo.

Be prepared to provide a story. If you were to ask the CEO (or the co-founders) of Starbucks about the story behind their logo, they would immediately be able to provide it for you. Long story short, it’s a siren (you can read more about it by going to Starbucks’ website). If you were to inquire about Wendy’s logo, you would find out that it represents the founder’s daughter. The point is that each great logo has a story behind it. Yours should as well. It’s a great way to engage customers and an awesome story to share with journalists, too. For tips on how to find a graphic designer for your logo, visit You the Designer and put “places to find a graphic designer” in the search field.

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