5 Ways to Improve Your Website’s SEO in 2014

SEO, or search engine optimization, has come a long way since the early days of the web. In the beginning, search engine optimization was talked about mainly by programmers and other people in the technology world. Now, however, SEO is on the minds of every mom and pop e-shop owner. The reason for this is simple: implementing a successful SEO campaign is critical if you want to see your website reach the top of the search engine rankings – once you reach the top, you have a much better chance of boosting revenue. There are a number of measures and steps you can take to create your SEO campaign, but it is important to understand one thing: you can’t force SEO. Search engine optimization is a multifaceted effort that requires time and patience. Here are five ways to improve your website’s SEO in 2014.

  1. Boost your onsite SEO tactics. When it comes to website SEO, you want to implement much of your campaign on your actual website. Basically, you want to build a blog and post on it everyday, or every other day – the more posts, the better. Also, you want to embed keywords. You don’t want to arbitrarily enter keywords – you want to research popular keywords and then plug them into relevant posts. Also, adding meta information is important too – like site descriptions and titles.
  2. Use video in your SEO campaign. The future of SEO is always changing, but video is quickly becoming an incredibly powerful tool to boost your website’s placement on the search engines. Video is powerful because the medium is favored over other types of content when it comes to learning about a certain topic. So, you may want to think about creating little infomercial-style videos and then post them on your site – before you do, however, you want to post the video transcript in the meta description area, so that it can be crawled by the bots.
  3. Make sure to name all of your image files before you upload. Naming files is important, because image searching can be really powerful. When someone goes to make an inquiry using the image filter, you want to hope that your website gets listed first. If your images aren’t named, though, there is a good chance that your website won’t be on the first page. So, be sure to name all image files.
  4. Utilize the power of on-site SEO plug-ins. A lot of websites are on content management platforms, like WordPress. If you want to maximize your SEO campaign, you want to install a plugin that automatically optimizes your content and your webpages. These plugins make it easy to enter meta information and keywords. The stronger your backend meta information is, the more optimized your site will be.
  5. Shed black hat SEO tactics. This year, the search engines have implemented a number of changes to their algorithms, which means that you want to cut back any black hat SEO methods that you may be implementing. These methods could include link farming and keyword cramming. In the end, these black hat methods could cause you to get slapped with a penalty, which could totally compromise your SEO campaign.

Related posts:

  1. 5 Easy and Effective Ways to Improve Ranking for Your Website
  2. 5 Effective Local SEO Techniques for Your Small Business Website
  3. How to Increase Your Online Visibility With SEO
  4. 5 Ways to Increase Traffic to Your WordPress E-Commerce Website
  5. 5 Ways to Generate More Leads for Your Business
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