5 Benefits of Using Quality Images in Your Social Media Marketing

Just about all of us have been to a person’s Facebook page that doesn’t have a lot of pictures on it. And while we might comment on a change in status from time to time, rarely does it hold our attention. But then we’ll go to someone’s Instagram page and find ourselves spending hours looking at the different images and videos that they have posted. And just what does this prove? Social media pages with quality images tend to draw the most traffic.

If you’re looking to do a bit of marketing for your business and you’re wondering about several of the benefits that come with using quality images for your social media marketing strategy, we’ve got five of them for you below:

Images get your pages more views. According to many published statistics on how to increase website, blog and social media effectiveness, people tend to spend less than two minutes on most pages before moving onto something else. However, when there are quality images (or videos) posted, that is one way that helps to capture their attention longer. And when you want someone to be interested in your product or service, you definitely want them to stay on your social media accounts as long as possible.

Images are a way to increase the chances of viewer engagement. A big part of the reason why more and more companies are relying on social media marketing to do a lot of their brand advertising is because by having accounts on sites like Facebook, Twitter and Instagram, they are able to engage with the people who come to their pages. And when you have pictures on those pages, it’s proven that you significantly increase the chances of receiving comments and suggestions that could ultimately benefit your business.

Images help people to select and purchase products. Say that you have a new product or service that you want people to try out. Although you could have excellent copy that perfectly describes what is that you’re selling, people are still going to want to see what it actually looks like. By posting some quality images along with the product or service description, they can literally visualize how investing in it can ultimately benefit them.

Images make social media more interactive. If there’s one website that can prove just how much visuals for social media marketing is an effective thing to do, it would have to be Pinterest. Although it just launched in the spring of 2010, already it has 70 million users. A big part of its success is because it’s basically an online scrapbook where people can post pictures of all kinds of things. And being that Pinterest designed in such a way that it encourages members to converse with one another, that makes it one of the most interactive and popular websites that’s currently on the internet.

Images can convey what words cannot. There’s another benefit that comes with visual marketing and it’s based on a saying that practically all of us are familiar with: A picture is worth a thousand words. At the end of the day, there is simply something that images are able to convey that words cannot (which is the reason why e-commerce websites like Etsy do so well). So whether you are selling cupcakes, clothing or wedding favors, make sure to use high quality images. A perfectly placed picture on the right social media site can make all of the difference in the world, both to you and the success of your company.

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