5 Effective Local SEO Techniques for Your Small Business Website

The easiest way to understand or learn how local SEO works is by example. For instance, what happens when you search “best pizza in Dallas” online? There is a good chance that you will get a page of listings with local pizza joints in the Dallas area. When it comes to local SEO, you want your business to be at the top of the list when people make a certain query online. And with today’s advanced search engine algorithms, location tracking and smart phone accessibility, this has never been more important.

If you are a pizza restaurant in Dallas and you want people in the area to find your business, you want to be at the top of list – even if the search query is as simple as “pizza.” In order to get to this point, you will need some local SEO tips and techniques. Here are five effective local SEO techniques for your small business website.

  1. Introduce your website to the search engines. If you are a local business, you want to let the major search engines know your business name, street address and more. This will build the foundation for your local SEO campaign. If the search engines don’t know that your business exists, your business may as well not exist on the web at all.
  2. Optimize your website. It is also critical to optimize your site. Not only do you want to make sure your website is light, easy to read and not complicated, but you also want to hatch a few eggs in the code that attract the search engine bots. You want to include meta data, a brief description of your business and a series of keywords pertaining to your business. Don’t worry, no one will be able to see this information on the front end – it is only visible if you pop the hood.
  3. Add your website to local networks and peer review sites. One of the most fundamental tenets of SEO is relevancy. If content isn’t relevant, it will simply get filed at the bottom of the shelf, which means the deep, dark back pages of the search engines. However, if your business offers an important service, you want to set up an account and profile on one of these review sites to see if you can boost your rankings.
  4. Set up a social media page. Social media can be a powerful tool when it comes to local SEO. Social media not only allows you to supply fresh content, but it also allows you the opportunity to include back links and other sharable information. The more pollination your website has, the stronger its optimization will be, so you want to be sure build lots of links.
  5. Create a viral video. Video can be a powerful tool in any marketing scenario – it is engaging, it is sharable and it can boost traffic. When it comes to local SEO, however, video can be great when it comes to boosting your ranking on the web, especially if it catches on virally. All you have to do is create the video and then send the transcript to a particular search engine – if all goes according to plan, you will notice a big spike in traffic and sales.

Related posts:

  1. 5 on-Page SEO Techniques to Boost Your Traffic and Rankings
  2. 5 Easy and Effective Ways to Improve Ranking for Your Website
  3. How to Refine Your Local SEO Strategy
  4. 5 Ways to Improve Your Website’s SEO in 2014
  5. How to Develop an Effective E-Commerce Business Plan
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