Major Benefits of Adding an Explainer Video to Your Website

If you haven’t yet encountered the concept of an explainer video, you’re not alone. Although the internet is primarily a visual medium, our learning curve pertaining to what that means in terms of the ways we use it has been a bit steep. And many business websites still focus largely on text and graphics as the principal means of communicating with an audience. But if a picture is worth a thousand words, imagine the amount of information you can impart in even a short video clip. Just look at commercials, which not only tell us all we need to know about a product, but also manage to make it look appealing in some way and entertain viewers in the process. And they do it in 30 seconds, or even less in some cases. The point is that you should at least consider the role video can play in helping your business to connect with potential customers online. The explainer video is a good place to start.

This video is designed to be short and informative. It basically explains who you are or whichever product you’re trying to promote. It is meant to introduce you or your goods/services to prospective patrons within just a minute or two. So you’ll have to include pertinent information, a sales pitch, and whatever else you want the viewer to take away from the experience in a pretty succinct fashion. You might not be able to do this on your own, but you’ll find that there are all kinds of qualified ad agencies and marketing specialists that can help you with the details. And you stand to enjoy a variety of benefits when you choose to use explainer videos on your website.

For starters, our culture has grown accustomed to the ease of use associated with video. Most people don’t read books anymore; they wait for the movie to come out. And when we want to be entertained in general, we have television, DVDs/digital downloads, video games, and the internet to deliver the instant gratification we seek. So if you’re wondering why your metrics show that people click on your pages and move on a few seconds later, perhaps you can attribute the action to the fact that your website is populated by intimidating blocks of text. People want their information delivered in bite-size, easy-to-digest pieces that are pre-chewed. We lead busy lives and while we’re ready to listen to what you have to offer, you’d better offer it up baby-bird style. And we want to be entertained, as well.

Of course, there are other benefits that have nothing to do with the short attention span of the general public. A constant struggle with text is that it is easy to misinterpret and it doesn’t convey tone. You won’t have these problems with video, where you can make your meaning crystal clear and add nuance through tone, body language, and imagery. Videos are also easy to share, and if you offer one-click tools for this purpose, you may see your video go viral. This is even better if you embed links so that when your video is reposted, it points back to your page, potentially raising your rankings without any additional work on your part. If you’re looking to grab attention, convey a message, and further your own cause in the online arena, there are few better ways to do it than with an explainer video. So you might want to start looking for a qualified vendor like Evolve Media Production that has the knowledge, skill, and experience to help you do more for your website and your business overall.

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